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Op-Ed | Target’s DEI Flip-Flop Came at a Price

Early data indicates Target and Walmart’s store traffic has declined since their DEI exit, while Costco’s has grown, signalling that we may be entering a new era of consumer boycotts.
Target cut its full-year sales and profit expectations.
When Target rolled back its DEI initiatives in January, some consumers felt betrayed. (Shutterstock)

Corporate America retreated from its commitments to diversity, equity and inclusion over fears of a backlash and legal attacks from the

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