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Agenda-setting intelligence, analysis and advice for the global fashion community.

Shein’s First Physical Shop Adds to Department Stores’ Existential Pain

The ultra-fast fashion retailer’s shop in Paris’ BHV poses a new threat to the already struggling department-store model.
A French Policeman stands guard outside BHV Marais Department Store as shoppers queue ahead of the opening of Shein’s first physical store within the French department store.
A French Policeman stands guard outside BHV Marais Department Store as shoppers queue ahead of the opening of Shein’s first physical store within the French department store. (Getty Images)

Shein

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Further Reading

The Cost of Being Shein

The ultra-fast-fashion giant’s first permanent store opening in Paris has been a source of high drama.

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