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Shein Will Sell Forever 21 Clothes With SPARC Group Partnership

Shein and Forever 21-owner SPARC Group have formed a partnership.
Shein and Forever 21-owner SPARC Group have formed a partnership. (Shutterstock)
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Online fast fashion juggernaut Shein and SPARC Group — a joint venture between licensing firm Authentic Brands Group and mall operator Simon Property Group — have formed a partnership that could see Forever 21 clothing and accessories sold on Shein’s site, and Shein roll out shop-in-shops inside Forever 21 Stores.

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About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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