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Nike Alum Maggie Gauger Is Athleta’s New CEO

Chris Blakeslee will step down after two years in the role, amid continued efforts to revive the Gap Inc.-owned activewear brand.
Maggie Gauger joins Athleta after 20 years at Nike.
Maggie Gauger joins Athleta after 20 years at Nike. (Gap Inc.)

Gap Inc. has appointed former Nike executive Maggie Gauger to head its Athleta activewear brand, the company announced Tuesday.

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