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Muji Is Turning Skincare Into Its Next Growth Engine

The Japanese retailer is betting on its fast-growing, value-for-money skincare products to drive growth at home and abroad.
Muji store exterior in a shopping mall.
Muji is betting on its fast-growing skicare category. (Courtesy)

Muji, the Japanese retailer known for pared-back household goods and logo-free clothing, is betting on its fast-growing, value-for-money skincare products to drive growth at home and abroad.

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