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Inside Pandora’s Plan to Sell Lab-Created Diamonds to the Masses

Rather than targeting the biggest portion of the diamond market, engagement and bridal,  the world’s biggest jeweller is selling pieces made with lab-created diamonds to women shopping for themselves.
Pandora jewellery
Pandora jewellery. Shutterstock. (Shutterstock)

Pandora could do more for the mainstreaming of lab-created diamonds than any company on the planet.

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