Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

In the Background, Inditex Heiress Sets Tone for Zara Revamp

A year into chairing the world’s biggest fashion retailer, Marta Ortega is trying to shake up Zara owner Inditex’s fast-fashion image and draw in more aspirational shoppers.
Marta Ortega and father Amancio Ortega.
Marta Ortega and father Amancio Ortega. (Shutterstock)

A year into chairing the world’s biggest fashion retailer, Marta Ortega is trying to shake up Zara owner Inditex’s fast-fashion image and draw in more aspirational shoppers, according to analysts and investors.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Inditex Invests in Tech to Speed Future Sales

Zara owner Inditex said its Spring/Summer 2023 collection flew off shelves over the last six weeks but shares in the world’s biggest fashion retailer fell after it flagged higher spending on technology and automation.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON