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How Aritzia is Winning Over Gen-Z

The Canadian retail chain is driving sales amongst young American consumers with flashy retail concepts, celebrity ambassadors and products at a range of price points — from $400 coats to $60 body suits.
Source: Aritzia
Source: Aritzia (Aritzia)

Aritzia Inc. is winning over American teens and 20-somethings with a playbook that looks out of step with today’s often bleak retail environment.

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