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Clamour Grows for Nike to Sell Replica Mary Earps Shirt After World Cup Final

Fans of the goalkeeper have been unable to buy the England player’s jersey, unlike those of her teammates.
Nike is facing increased demands to sell a replica of England football player Mary Earps' shirt.
Nike faces increased demand to sell a replica of England player Mary Earps' shirt. (Getty Images)

Nike is facing increased demands to sell a Mary Earps shirt after the England player saved a penalty in the World Cup final and was named the tournament’s best goalkeeper.

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Further Reading

Beneath the Surface of Women’s World Cup Marketing

Companies like Nike and Adidas see big growth opportunities in women’s football. But while the game is often marketed with an inspirational wrapper of female empowerment, its growing prominence has also drawn attention to the persistent exploitation of largely women workers in the apparel and footwear supply chain.

As World Cup Breaks Records, Adidas, Nike Navigate Bumps in Retail Demand

Adidas and Nike and retailers like Dick’s Sporting Goods and Fanatics have made significant investments in merchandise. Total sponsorship value grew to at least $349 million, from $342 million in 2019, according to GlobalData, with many brands aligning themselves with themes of women’s empowerment.

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