Agenda-setting intelligence, analysis and advice for the global fashion community.
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As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
As domestic demand weakens and global consumers seek out lower-priced alternatives, Chinese challenger brands like Anta and Urban Revivo are rolling out stores from Bangkok to Beverly Hills.
The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.
The premium body care maker will join the private equity firm’s portfolio, which also includes Olaplex and Parfums de Marly.
Oil prices tumbled by over 8 percent after Trump said the US was in talks with Tehran to end the US-Israeli war on Iran, a claim parliamentary speaker Mohammad Baqer Ghalibaf has denied.
