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V&A East, a New Museum for Gen Z

Director Gus Casely-Hayford discusses the mission behind the Victoria and Albert Museum’s East London offshoot.
The V&A Storehouse, which opened in May 2025, has already exceeded its visitor target in a third of the projected time.
The V&A Storehouse, which opened in May this year, has already exceeded its visitor target in a third of the projected time. (Getty Images)

When Gus Casely-Hayford was a child, his sister Margaret took him to the British Museum. He hadn’t always enjoyed museums: “As much as I was attracted to them, they weren’t places I felt wholly welcome in,” he says – especially since they rarely told the stories of Black British people like him. But Margaret was determined. “She told me that these spaces belong to all of us. They may not tell our stories, but she would say to me ‘That’s something that you can change.’”

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