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The Problem with Louis Vuitton’s Texas Factory

Six years after Bernard Arnault and Donald Trump cut the ribbon on a Vuitton plant in rural Texas, a Reuters investigation has uncovered significant underperformance at the handbag plant, underscoring the hurdles LVMH faces as it attempts to build its production footprint in the US.
(From Right) Ivanka Trump, advisor to the US president, Alexandre Arnault, Chief Executive of LVMH (Louis Vuitton Moet Hennessy) Bernard Arnault, CEO of Louis Vuitton Michael Burke and US President Donald Trump visit the Louis Vuitton factory in Alvarado (40 miles south of Fort Worth), Johnson County, Texas.
(From Right) Ivanka Trump, Alexandre Arnault, Bernard Arnault, Michael Burke and US President Donald Trump visit the Louis Vuitton factory in Alvarado (40 miles south of Fort Worth), Johnson County, Texas.

Six years ago,

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