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Swiss Watch Giant Navigates Trump’s Tariff Uncertainty

Swatch Group CEO Nick Hayek has front-loaded shipments to the US, is targeting American shoppers as they travel abroad and has raised its prices as it grapples with a new 39 percent US tariff on Swiss-made products.
A Swatch sign hanging above a store.
Swatch Group has filed a lawsuit against the Malaysian government for confiscating rainbow-coloured watches that celebrate LGBT rights. (Getty Images)

Swiss watchmaker

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