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Soaring Miu Miu Sales Boost Prada Group

Miu Miu’s first-half revenues jumped 50 percent year on year as runway relevance translated into sales. The group’s flagship Prada brand grew 18 percent.
Miu Miu Spring/Summer 2023
Soaring Miu Miu sales help to boost Prada Group. (Indigital)

Prada’s sister brand Miu Miu reported a historic first half — with like-for-like retail sales jumping by 50 percent — as the label’s renewed runway buzz translated into a soaring revenues. Sales at its flagship Prada brand grew 18 percent, the Milanese fashion group said.

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Further Reading

Inside Prada’s Best Year in Business

The Milanese group, which also owns Miu Miu and Church’s, leveraged a partnership between Miuccia Prada and Raf Simons to generate record sales. A Thursday presentation gave investors a first peek at Prada’s future plans under new leadership.

Why Prada Is Hiring a New CEO

Patrizio Bertelli and Miuccia Prada are stepping down as the group’s co-CEOs, passing the reins to former Luxottica chief Andrea Guerra and hiring a new leader for their flagship Prada brand.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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