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Miu Miu Revenues Double In First Half, Extending Industry-Beating Run

Owner Prada Group reported first-half retail sales up 18 percent, spurred by red-hot Miu Miu, even as the sector’s biggest groups reported falling sales.
Miu Miu’s Autumn/Winter 2024 show featured a lineup of wearable looks on a cast of models that included 63-year-old Kristin Scott Thomas.
Miu Miu Autumn/Winter 2024. (Getty)

Prada’s red-hot Miu Miu label continues to buck slowing demand for luxury goods, with retail sales nearly doubling in the first half, the company reported Tuesday.

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Further Reading

Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel

The 35 year-old former racecar driver — son of designer Miuccia Prada and chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out. ‘Everything’s changing so that everything can stay the same,’ said the BoF 500 cover star about readying Prada for its next chapter.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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