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Luxury Set for 2026 Revival but Shoppers ‘Betrayed’ by Pricing, Bain Says

The global luxury goods industry is likely to sell 3 percent to 5 percent more next year after stagnating in 2025.
A young mother and her child pose for a photo in front of the Chengdu International Finance Square shopping mall.
The luxury customer base has shrunk to around 340 million people in 2025 from 400 million people in 2022. (Getty Images)
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The global luxury goods industry is likely to sell 3 percent to 5 percent more next year after stagnating in 2025, but years of aggressive price increases have alienated customers, threatening long-term growth, Bain & Company warned on Thursday.

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