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Jannik Sinner’s Gucci Deal Leads Wimbledon Fashion Revolution

The Italian tennis player carried a Gucci duffel bag onto the court at Wimbledon, marking a changing of the fashion guard in the tradition-bound tennis world.
Jannik Sinner of Italy takes to the court against Diego Schwartzman of Argentina.
Jannik Sinner of Italy takes to the court against Diego Schwartzman of Argentina. (Getty Images)

Most sporting events have their own “catwalk” these days. The Premier League has its team bus-to-changing room stride, and the NBA its “tunnel fashion”.

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