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Hotels’ Luxury Brand Pop-Ups Are Creating the Ultimate Vacation Flex

From Dolce & Gabbana lounge liners to Dior-branded buoys, the symbiotic strategy is tailor-made for social media.
Dolce&Gabbana returns to the Four Seasons Hotel at San Domenico Palace, Taormina.
A Dolce&Gabbana boutique pop-up at the Four Seasons Hotel in San Domenico Palace, Taormina. (Four Seasons)

On a scorching day in Taormina, Sicily, guests at the Four Seasons San Domenico Palace would usually be worshipping the sun by the infinity pool overlooking the Ionian Sea. But on a visit in mid-June, as I peer around from my perch on a cloud-like chaise, I realise everyone else at this picturesque former convent is more concerned with the towels. The lounge liners, swathed in a cobalt-blue floral motif that looks like Mediterranean ceramic tile, are positively delectable. They’re

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