Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Holiday Test Looms as Luxury Brands Chase Elusive Rebound

Major fashion houses like LVMH and Kering face pressure to prove that third-quarter improvements can lead to sustained growth amidst a quiet China market and volatile US consumer.
Dior on Bond Street on 1st June 2025 in London.
The December holiday season which accounts for as much as 30 percent of annual sales for some brands. (Getty Images)

A surge in luxury stocks has piled pressure on fashion houses including

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON