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Hermès Responds to ‘Walmart Birkin’, Dupe Culture

CEO Axel Dumas called fakes “detestable” while acknowledging the grey area surrounding many copycat products.
Birkin-maker Hermès is facing scrutiny around its sales practices.
Birkin-maker Hermès is facing scrutiny around its sales practices. (Getty Images)

Hermès

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Further Reading

Why the ‘Walmart Birkin’ Struck a Nerve

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.

Hermès Sales Accelerate, Raising Hopes for China Turnaround

The leather goods powerhouse reported revenue up 18 percent at year-end. Sales picked up in China, whose sluggish economy has weighed on luxury brands. ‘We see positive signs, but not enough to definitively call it a turnaround,’ chief executive Axel Dumas said.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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