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Hermès Plans 8% Price Hike as Annual Sales Top $14 Billion

Fourth-quarter sales at the leather goods powerhouse rose by 18 percent, defying the wider slowdown in luxury demand.
Hermès Birkin bag | Source: Shutterstock
Fourth-quarter sales at the leather goods powerhouse Hermès rose by 18 percent, defying the wider slowdown in luxury demand. (Shutterstock)

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Further Reading

Case Study | Inside Hermès’ Best-in-Class Leather Goods Strategy

How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike’s.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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