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Hermès Can Surpass Vuitton as Luxury’s Biggest Brand, Citi Says

Hermes Crocodile Birkin
The Birkin bag maker’s sales are set to hit the “symbolic” €20 billion ($21.3 billion) level by 2027 or before, according to an Apr. 12 note by Thomas Chauvet. (Flickr)

Hermès has potential to surpass LVMH’s flagship Louis Vuitton in the coming years as the luxury industry’s biggest brand by turnover, according to Citigroup Inc. analysts.

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