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China’s Big-Spending, Picky Youth Are Global Luxury’s Lifeline

Big-spending Gen-Zs will propel China to the position of the world’s top buyer by 2025 — usurping both the US and Europe, according to PwC.
Inside Starfield, Hanam, one of the biggest malls in South Korea. Shutterstock.
Big-spending Gen-Zs will propel China to the position of the world’s top buyer by 2025. (Shutterstock)

About two dozen Chinese taste-makers gathered on a recent spring evening in Shanghai for an exclusive showcase hosted by online luxury retailer Mytheresa.com GmbH

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