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Bernard Arnault’s Take On the Metaverse

The LVMH chairman said, ‘It’s not our objective to sell virtual sneakers for 10 euros,’ contrasting with rival Gucci’s bullish approach.
Bernard Arnault, chief executive of LVMH.
The LVMH chairman Bernard Arnault said, “It’s not our objective to sell virtual sneakers for 10 euros,” contrasting with rival Gucci’s bullish approach. (Shutterstock)
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Bernard Arnault, the chairman of French luxury conglomerate LVMH and Europe’s wealthiest person, is in no hurry to sell virtual fashion. But he says he is monitoring developments in the space, and is interested in the potential applications of NFTs.

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About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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