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Audemars Piguet CEO Expects to Exit Watchmaker With Record Sales

Strong demand for the Swiss luxury watch brand’s pricey timepieces has put sales on track to hit fresh highs.
Audemars Piguet watch
The head of Audemars Piguet said sales at the Swiss luxury watch brand are headed for another record in 2023 as demand for its pricey timepieces remains strong. (Audemars Piguet)

The head of Audemars Piguet said sales at the Swiss luxury watch brand are headed for another record in 2023 as demand for its pricey timepieces remains strong.

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Further Reading

How Audemars Piguet Became Swiss Watchmaking’s Hottest Brand

The brand known for $50,000 Royal Oak watches transformed itself into a megabrand with more than $2.2 billion in annual sales by taking control of its distribution and forging culturally relevant partnerships. Outgoing CEO François-Henry Bennahmias breaks down the strategy.

Audemars Piguet: Preserving Scarcity at Any Cost

From the pre-owned market to China, outspoken CEO François-Henry Bennahmias reveals what he thinks his competitors are doing wrong and why he plans on taking a different approach to some of the coming decade’s biggest opportunities.

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