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How Trump’s Trade War Built China’s First Global Fashion Giant

With thousands of new, ultracheap outfits every day, Shein is winning the world’s teens and pushing the limits of fast fashion
#SHEINgals are the lifeblood of Shein's social media marketing strategy
#SHEINgals are the lifeblood of Shein's social media marketing strategy. (L-R): @bramty, @scheana, @hannahg11, @desariana, @justinejoy312, @nazaninkavari.

On May 17, Shein — pronounced “she-in” — ended Amazon’s 152-day streak as the most downloaded shopping app in the US, a remarkable feat for any seven-year-old clothing brand, let alone one most Americans over 30 still haven’t heard of.

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