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Global Beauty Accelerator SuperOrdinary Pours $25 Million Into E-Commerce Partner Crea

SuperOrdinary current has partnerships with over 30 brands. Courtesy
SuperOrdinary current has partnerships with over 30 brands. SuperOrdinary.
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SuperOrdinary, which helps brands like Drunk Elephant, The Ordinary and Super Goop enter new markets or platforms, has invested $25 million in Bangkok-based Crea, the companies announced Nov. 17, in what is being widely seen as a bid by the former to increase its reach in the lucrative Southeast Asia region.

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About the author
Zoe Suen

Zoe Suen is a contributing writer at The Business of Fashion. Suen is a freelance writer, editor, and consultant who writes about luxury fashion and beauty.

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