Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

China’s Golden Week Holiday Spending Falls in Latest Red Flag for Economy

Average spending during the recent Golden Week holiday dipped to a three-year low, indicating continued weak consumer confidence amidst various economic pressures.
The image shows a lively urban street scene, likely in a shopping district. Numerous pedestrians are walking along the street, which is lined with modern storefronts featuring bright signage in both English and what appears to be Chinese characters. The architecture is contemporary, with large display windows showcasing various brands. Trees along the street add a touch of greenery, and the clear blue sky suggests pleasant weather. This scene captures the vibrancy and hustle of city life, highlighting the commercial and cultural activity in the area.
Weak consumption has weighed on the world’s second-largest economy this year as policymakers navigate pressure on multiple fronts. (Shutterstock)

Chinese holidaymakers’ average spending dipped to a three-year-low over this year’s eight-day Golden Week holiday, dashing hopes that a domestic stock market rally would encourage cautious consumers to open their wallets.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON