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China Luxury Market Forecast to Rebound in 2026, Bain Says

The consultancy expects a ‘modest’ expansion of the mainland luxury market this year but warned that recovery would be fragile and uneven across brands and categories.
Louis Vuitton's new store in Shanghai, China. Luxury spending has been in the midst of a sharp slowdown in the country.
Louis Vuitton's ship store in Shanghai, China. (Getty Images)

China’s personal luxury goods market is expected to return to modest growth in 2026, consultancy Bain & Company said on Thursday, but warned the recovery would be fragile and uneven across brands and categories.

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