Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Chinese Tourists Set Another Record and Change Shopping in Japan

The spending power of Chinese tourists in Japan is so impressive there is a special word for it: bakugai, or explosive buying.
Tokyo shopping | Source: Shutterstock
By
  • Bloomberg

TOKYO, Japan —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Entrepreneurship
Analysis and advice on new fashion ventures, including key lessons for entrepreneurs.

Why Jonathan Cohen Is Splitting His Business

The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON