Agenda-setting intelligence, analysis and advice for the global fashion community.
Ralph Lauren
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The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.
Ralph Lauren raised its annual revenue outlook to 3-4 percent, driven by strong sales in Europe, Asia, and robust growth in China, while forecasting a solid holiday season.
Mr Ralph Lauren brought guests to Bridgehampton on Thursday for one of his brand’s most overt efforts yet to position itself among top luxury players.
Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.
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