Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
China

China’s Luxury Sales Expected to Remain Flat in 2025, Report Says

The country’s luxury market declined by 18 to 20 percent in 2024 but should move out of negative territory this year, according to consultancy Bain and Company’s latest report.
Shoppers ride an escalator in a shopping mall during China’s Golden Week holiday on Oct. 2, 2021. Getty Images.
Shoppers ride an escalator in a shopping mall during China’s Golden Week holiday on Oct. 2, 2021. (Getty Images)
By

China’s luxury market declined by 18 to 20 percent in 2024, marking the end of a period of “exponential growth”, with sales expected to remain flat this year, consultancy Bain and Company said at the launch of its latest ‘China Luxury Report’ on Tuesday.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Topics
Location

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.