Agenda-setting intelligence, analysis and advice for the global fashion community.

Brands Look To China’s Tropical Duty Free Island Paradise for Consumer Comeback

Representatives of over 3,000 brands including Burberry and Estee Lauder descended on China’s Hainan this week to show off their latest wares, hoping to cash in on a post-Covid consumer rebound that has kicked off on the island known for its duty free shopping.

Hainan has become a travel mecca and duty-free shopping hub for hundreds of millions of Chinese unable to travel abroad. (Shutterstock)

Reuters

14 April 2023

Around 300,000 people are expected to visit the China International Consumer Products Expo in Hainan between April 10-15 in what is seen as a comeback for the holiday destination, after it was badly hurt last year by China’s tough Covid-19 curbs, including a lengthy lockdown that stranded thousands of tourists there.

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Even after China's borders reopen to international travel, holiday-makers will continue flocking to the luxury resorts on this tropical island renowned for duty-free shopping and golden sand beaches.

Luxury Brands Descend on Hainan for Consumer Products Expo

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