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Big-Spending Chinese Shoppers Are Splurging on Luxury at Home, Not Abroad Anymore

Though Chinese tourists are slowly traveling abroad again, analysts surveyed by Bloomberg say the share of their shopping taking place overseas won’t be returning to its heyday.
Shoppers queue outside Hermès.
Though Chinese tourists are slowly traveling abroad again, analysts surveyed by Bloomberg say the share of their shopping taking place overseas won’t be returning to its heyday. (Shutterstock)

China’s big-spending shoppers are back, to the relief of the global luxury industry. But in a pandemic-era shift, they’re doing more of their spending at home, even with mainland borders open again — and the consequences for foreign destinations and brands once reliant on deep Chinese pockets could be dire.

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