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Cassandra Grey Launches Perfume Label With $1,100 Fragrance

The month before its new Madison Avenue outpost opens to the public, the luxury beauty retailer Violet Grey’s incubator Violet Lab has quietly launched Madame Grey, with a hair mist and a perfume.
A squat bottle of Madame Grey's Extrait de Parfum.
Madame Grey's Extrait de Parfum costs $1100, exists in a limited run of 1100 bottles and will be auctioned off alongside Cartier jewelry and Fabergé objêt. (Madame Grey)

Violet Lab, the brand incubator of Violet Grey, the Los Angeles-based retailer known for its high-gloss creative, has quietly debuted Madame Grey parfum, offering a $100 hair mist and limited-edition $1,100 Extrait de Parfum.

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