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Sephora: ‘Mothership of Modern-Day Beauty Industry’ Revels in a Retail Makeover

After departing the UK in 2005, the beauty retailer returned to London’s Westfield White City mall in 2023. More stores are to come, said Sarah Boyd, Sephora UK managing director.
Inside Sephora's new London store.
Inside Sephora's new London store. (Sephora)

With ropes to manage queues and a team of security guards stationed at the door, the vibe at Sephora in west London’s Westfield White City shopping mall is more nightclub than beauty hall.

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