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Exclusive: Perfumer H Secures Fresh Investment

Former Aesop leaders Michael O’Keeffe and Thomas Buisson have invested in Perfumer H, buying out Natura & Co’s stake to back the niche fragrance brand’s next phase of growth.
Perfumer H
Perfumer H's store in Seoul, opened in 2025. The brand is known for its curated scents, homeware and glass-blown vessels. (Sooin Jang)

Perfumer H has received a £3.4 million ($4.5 million) investment from Elixir 1 Investment, the firm led by former Aesop chief executive Michael O’Keeffe and Ilyos Capital, which is headed up by Aesop former general manager Thomas Buisson,

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