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Olaplex Sales Slide 9.8%, Specialty Retail Recovers

The biotechnology hair care company said sales declined to $100.7 million in its fourth-quarter earnings on Tuesday, led by a steep slide in professional sales, but saw a return to growth in retailers like Sephora.
A woman with short blonde hair, wearing a black jacket, sits at a white table on a white background, and delights in touching her healthy hair.
Amidst a recalibration of its marketing, Olaplex sales slid in 2024, but lifted in specialty retail. (Olaplex)

Olaplex

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