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Now Worth $1 Billion, Beautycounter Aims for Big Leap

The company, in which Carlyle Group bought a majority stake in April, plans on amping up its digital capabilities and brand awareness.
The deal values Beautycounter at $1 billion.
The Carlyle deal values Beautycounter at $1 billion. Beautycounter. (Beautycounter)

About a decade ago, Gregg Renfrew founded Beautycounter and started advocating for cosmetic makers to use safer ingredients. Back then, few people cared about what she was saying.

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