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Beiersdorf Confirms 2019 Outlook Despite Nivea's Slowing Growth

Mass-market labels like Nivea are struggling amid the rise of small, disruptive brands and consumer demand for premium products, prompting Beiersdorf to push pricier lines like La Prairie and Eucerin.
Nivea products.
Nivea products. (Shutterstock)
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  • Reuters

HAMBURG, Germany —

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