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Beauty

L’Oréal Launches $475 Infrared Hair Dryer

The Airlight Pro is now available at Ulta Beauty under the L’Oréal Professionnel brand.
On the left side of the image, there is a woman with the back of her hair to the camera. Half of her hair is wavy, and the other have is straight and silky, having been blown dry. Next to her, you see the L'Oréal hair dryer responsible for the look. It emits a glowing beam of infrared light.
L'Oréal's Airlight Pro uses wind, heat, and infrared light to dry hair with gentler and faster claims, according to the brand. (L'Oréal Professionnel)
By

L’Oréal Professionnel, the salon hair care division of the French conglomerate, launched the $475 Airlight Pro hair dryer into Ulta Beauty on Sunday. The device uses infrared technology, and was created in partnership with Chinese technology company Zuvi.

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About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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