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Dior Beauty Veteran Jérôme Pulis Joins Augustinus Bader

Augustinus Bader has hired Jérôme Pulis as head of global brand marketing and communications, the luxury skin brand said in a statement Monday.

Jérôme Pulis is joining Augustinus Bader as head of brand marketing and communications. (Augustinus Bader)

By

Robert Williams

08 January 2024

Pulis is a major figure in the communications landscape, having worked to launch blockbuster perfumes like Sauvage, the world’s best-selling juice, during a 16-year tenure at Parfums Christian Dior. At Dior, Pulis staged flashy events like an annual pop-up spa and gala at the Cannes Film Festival and cultivated powerful partnerships with A-listers like Johnny Depp, Charlize Theron and Natalie Portman. Pulis is also founder of “Nouvelles Vagues”, a film festival in the French resort town of Biarritz.

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About the author

Robert Williams

Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

In This Article

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Beauty

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Augustinus Bader

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Leadership

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