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Coty Announces Strategic Review, Pivot to Fragrance

Cosmetics maker Coty, which owns brands like Covergirl, Kylie Cosmetics and Max Factor, has launched a strategic review of its consumer beauty business as it plans to focus on its more profitable fragrances unit.
Coty website.
Its review will focus on the $1.2 billion mass color cosmetics segment, which includes brands such as CoverGirl, Rimmel, Sally Hansen and Max Factor. (Shutterstock)

Cosmetics maker Coty on Tuesday said it had launched a strategic review of its consumer beauty business that could lead to the sale of brands such as CoverGirl and Rimmel, as it plans to focus on its more profitable fragrances unit.

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