Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Colostrum Supplement Sales Are Booming, But the Science Is Thin

Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.
Armra colostrum
Armra, which put its first products online in 2021, was one of the earliest colostrum supplement poweders to market. (ARMRA Colustrum)

Celebrities are known to take questionable measures to maintain their exceptional hotness.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Supplements Are Booming. So Is Scepticism.

Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON