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ByErim and Make Waves Win Inaugural Breakout Beauty UK Accelerator Prize

The new programme, put on by incubator Growth Studio, Boots and TikTok Shop, honoured the haircare and body labels with a grand prize that includes retailer placement and executive mentorship.
ByErim founder Erim Kaur (center left) with Boots' Grace Vernon and Growth Studio co-founders Paul Finch and Rayan Jawad.
ByErim founder Erim Kaur (center left) with Boots' Grace Vernon and Growth Studio co-founders Paul Finch and Rayan Jawad. (Isaac Crew)

Haircare brand ByErim and bodycare label Make Waves are the grand prize winners of the Breakout Beauty UK accelerator, announced on Monday at the inaugural event in east London.

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