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Beiersdorf Forecasts Lower 2026 Net Sales and Margin, Announces Share Buyback

The German owner of Nivea and La Prairie expects it sales growth to slow and its operating margin to shrink slightly in 2026 and it navigates disruptions in the US and China.
Beiersdorf Warns of Difficult Quarter Ahead in China
Beiersdorf expects the first quarter of 2026 to come in below ​the full-year range, citing disruptions in the US retail ​and China travel retail landscape. (Shutterstock)

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