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Beautycounter Enters Ulta Beauty

The move marks Beautycounter’s first big retail presence since doing a pop-up concept with Sephora in 2020.
The deal values Beautycounter at $1 billion.
Beautycounter is moving into Ulta Beauty. Beautycounter. (Beautycounter)

The clean beauty brand, which was valued at $1 billion in 2021 after private equity The Carlyle Group took a majority stake, will be available on Ulta.com starting Feb. 26, and in 500 stores nationwide on Mar. 5.

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