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Bath & Body Works Targets College Bookstores to Woo Young Buyers

The beauty retailer plans to sell products in approximately 600 US university bookstores, aiming to attract Gen-Z shoppers and boost sales.
Bath & Body Works warned of a steeper decline in annual sales.
Bath & Body has struck deals with bookstore operators like Barnes & Noble and Follett Corp. (Shutterstock)

Bath & Body Works

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