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Korean Beauty Startup Tops Industry Giant’s Market Value

South Korean home-beauty device company APR Corp. surpassed an industry leader’s market value after its stock hit a record following strong second-quarter earnings, driven by surging overseas demand for its cosmetics and high-tech facial devices.
Kylie Jenner is seen trying out the Booster Pro at the Medicube Pop-Up on March 25, 2025 in Los Angeles.
Kylie Jenner is seen trying out APR's Booster Pro at the Medicube Pop-Up on March 25, 2025 in Los Angeles. (Getty Images)

A South Korean company behind popular home-beauty devices surpassed an industry leader’s market value, as its stock hit a record after strong second-quarter earnings.

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