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Calvin Klein’s Collection Comeback Continues
Three seasons in, Veronica Leoni’s take on Calvin Klein remains rooted in tailored minimalism, though this time, she revisited the brand’s provocative past, too.
Calvin Klein’s Collection Comeback Continues
Three seasons in, Veronica Leoni’s take on Calvin Klein remains rooted in tailored minimalism, though this time, she revisited the brand’s provocative past, too.
New York Fashion Week’s Identity Crisis
New York’s runways were once the industry’s ultimate marketing platform. Many brands are realising there are other ways to reach customers — with a better ROI.
New York Fashion Week’s Identity Crisis
New York’s runways were once the industry’s ultimate marketing platform. Many brands are realising there are other ways to reach customers — with a better ROI.
Converse Finally Has a New Path Forward
While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
Converse Finally Has a New Path Forward
While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
What European Luxury Can Learn From American Fashion
American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.
What European Luxury Can Learn From American Fashion
American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.
Hermès CEO: Couture Plans Are ‘Moving Forward’
The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.
Hermès CEO: Couture Plans Are ‘Moving Forward’
The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.
Behind the Scenes at LVMH Beauty
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.
Behind the Scenes at LVMH Beauty
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.
Opinion: In Defence of Fakes
We’re entering a world where copying isn’t only a compliment, it’s a form of creativity all on its own, argued Felix Salmon.
Opinion: In Defence of Fakes
We’re entering a world where copying isn’t only a compliment, it’s a form of creativity all on its own, argued Felix Salmon.
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Merit Isn’t For Beauty Lovers. That’s the Point.
The Millennial beauty label has doubled its sales since 2023 by focusing on an underserved, makeup-ambivalent consumer. But whether that strategy will lead to an exit remains to be seen.
Merit Isn’t For Beauty Lovers. That’s the Point.
The Millennial beauty label has doubled its sales since 2023 by focusing on an underserved, makeup-ambivalent consumer. But whether that strategy will lead to an exit remains to be seen.
Rachel Scott’s Version of the Proenza Schouler Woman
The designer showed her first full collection — filled with relaxed suits and dresses and skirts twisting against perfection — for the New York brand after its founders departed for LVMH’s Loewe.
Rachel Scott’s Version of the Proenza Schouler Woman
The designer showed her first full collection — filled with relaxed suits and dresses and skirts twisting against perfection — for the New York brand after its founders departed for LVMH’s Loewe.
For Swatch, the Clock Is Ticking on Strategy Overhaul
Once a global pioneer thanks to its affordable, tech-forward plastic watches of the 1980s, the watchmaker has failed to rekindle innovation since the 2010 death of founder Nicolas Hayek.
For Swatch, the Clock Is Ticking on Strategy Overhaul
Once a global pioneer thanks to its affordable, tech-forward plastic watches of the 1980s, the watchmaker has failed to rekindle innovation since the 2010 death of founder Nicolas Hayek.